Using strong criteria to select potential franchisees, Salomon chose South Florida as the pilot region to launch the concept, as he felt that unlike other states such as California and Colorado, there was a lack of environmental awareness in this region. The harmful effects that Perc (perchloroethylene) and other harmful chemicals bring to clothing and to human health, are not an issue with OXXO Care Cleaners®.
After spending his career owning and operating textile and plastic manufacturing companies, Salomon Mishaan (owner and President of OXXO Care Cleaners) realized how the dry cleaning and laundry industry was lagging and saw an opportunity to explore and innovate the business in this domain
In the year of 2000, he invited a team of experienced business executives and identified efficient equipment, procedures, raw materials and automation techniques for dry-cleaning, all of which would be non-toxic and environment friendly. Thereby ended up in developing what was originally a unique boutique-style cleaning store into a novel business concept for the U.S. market. The team’s caring mindfulness, industrial background, and identification with the model as innovative in the industry, combined with Salomon’s business acumen and understanding of the demanding U.S. market, resulted in OXXO’s fastest-growing venture.
Salomon modernized the global dry-cleaning and laundry industry by generating a unique concept through acute analysis, base testing, and a first-class team of professionals. OXXO Care Cleaners® is a non-traditional dry-cleaning franchise. It is socially and environmentally responsible, and the only dry-cleaning franchise that requires the franchise stores, the use of Green Earth solvent and fully electric (non-industrial) equipment. And most recently, the only dry-cleaning and laundry franchise in the U.S. utilizing an ecological laundry detergent containing renewable active natural ingredient derived from palm oil. In May 2017, OXXO Care Cleaners® announces the signage of an Agreement with Dersa; main player in the laundry market in Colombia, and producer of TOP Terra ecological laundry detergent.
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Founder President & CEO
OXXO Care Cleaners
A Word from our President
“A great franchise is not born solely from using modem high-tech machinery and a novel idea. The OXXO franchise is based on a single core value: Caring. It’s not “green”; green is a by-product of caring. We care for the environment, our customer, our workers and the clothes we handle. Everything we do is executed with a passion for caring. When you run a value-based franchise, it’s important to make sure that employees and franchisees share your value priorities. Having people throughout the organization aligned on a common message and mission helps to build your Brand and presents a unified concept to customers, no matter if they’re visiting a franchise location or the corporate headquarters lobby.”